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REVEAL’S 6th ANNUAL VALENTINE’S DAY MAKEOVER EVENT UPLIFTS WOMEN

BCBG Max Azria Group, Manhattan Mini Storage, Pinkyotto, Ports 1961, and others provided time, resources and funding in support of day-long makeover session

 NEW YORK, February 24, 2012 – Some 60 women living within safe houses and shelters across New York City were in the center spotlight during Reveal’s 6th Annual Valentine’s Day Makeover event on February 11. Along with close to 100 volunteers from the beauty and fashion industries, Reveal worked to provide the women – all survivors of domestic abuse – complimentary makeovers, along with fashion advice and gifts of new clothes and accessories. Shelter and safe house partners included Safe Horizon, Restore NYC, New York Asian Women’s Center and the Korean American Family Service Center.

Generous donations from18 well-known companies and brands, as well as the financial support of a number of donors, made the event possible. Supporters include BCBG Max Azria Group, Manhattan Mini Storage, Pinkyotto, Maybelline New York and Garnier Fructis, Pearl Meyer & Partners LLC, Magnolia Bakery, Chinatown Ice Cream Factory, Conde Nast Media Group, Ports 1961, Olay, Mary Kay, Lafayette 148 New York, MaxDelivery.com, Michael Antonio Footwear Group, Taylor's Closet and Starbucks. Also, the Korean American Community Foundation provided support.

“This makeover event touched the heart of every woman who attended,” said Lovasia Anderson, Safe Horizon domestic violence shelter administration coordinator. “These women had never experienced what most women take for granted – a skin care assessment, hair styling, manicure, and new clothing.”

In addition to makeovers, the women received designer clothing, accessories and beauty products. A professional photographer was also on hand to capture the transformation through a photo shoot.

“It was moving to see these women transform both externally and internally,” said Kendra Chao, president of Reveal. “A lot of what we, the general public, take for granted in life these women have never experienced prior to our Makeover Event. We are honored to celebrate the beauty and dignity of women healing from domestic abuse. In addition, our supporters and volunteers were extremely generous this year. We are excited to build upon this momentum and serve even more women through next year’s event.”

Following this Valentine’s Day Makeover event, Reveal will be hosting monthly workshops focused on nutrition, exercise and job interview presentation through Safe Horizon.

For additional information on Reveal, visit www.revealnyc.org.

To learn about sponsorship opportunities, please contact revealnyc@gmail.com.

About Reveal Reveal is a New York City-based movement that fosters uplifting experiences for women healing from domestic violence. Created in 2007, the organization partners with professionals and corporations within the fashion, beauty and health industry to restore dignity, reinforce love and celebrate beauty through monthly workshops and an annual makeover event. Through these two program activities, more than 100 women in the city are served annually.

Reveal NewsMelissa Hsiung